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NH Oil Undercoating · Applicator & Professional Track

The other half of the list, written for the people who spray it.

The consumer track teaches vehicle owners why rust matters. This one doesn't. Applicators, mechanics and professional shops already know what salt does to a frame, so every send here does something different: it teaches one technical thing they can use in the bay, and it backs up their confidence in what they're putting their name on. Ten sends running the same calendar as the consumer track, late July through late December.

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Who this track speaks to

Authorized applicators, professional shops and mechanics, plus shops that already spray but aren't set up with us yet. The ask is different from the consumer track: not "book a slot", but order product, apply it properly, and become a dealer where that applies. Splitting the contact list into consumer vs. applicator is the one thing that has to happen before any of this can send.

How the Two Tracks Differ
Consumer track

Vehicle owners

Job
Build awareness. Most people don't know oil undercoating exists, or they remember the 1970s rubber product and think it's the same thing.
Tone
Explaining it to a neighbor over the tailgate. Educate first, sell occasionally.
The ask
Buy the product or use the Applicator Locator to find someone local and book.
Volume
18 sends a year, following the temperature.
Applicator track

Shops & mechanics

Job
Technical depth and reassurance. Why the oil behaves the way it does, how to apply it so it performs, and why they can stand behind the job a year later.
Tone
Shop to shop. Same Joe voice, no rust 101, nothing oversold.
The ask
Order product, request free on-site training, and become a dealer or move up a certification level.
Volume
10 sends across the current season. Lighter, and each one teaches one thing.
The Season at a Glance
JAN
FEB
MAR
APR
MAY
JUN
JUL
1 send
AUG
1 send
SEP
2 sends
OCT
2 sends
NOV
2 sends
DEC
2 sends
Peak
Sep–Dec · the stretch where application quality matters most and bays are fullest
10 Sends Across the Season

Late Summer

4 emails
Late Jul → mid Sep · the technical window, before the phone starts ringing

Peak Season

6 emails
Oct → late Dec · full bays, and the stretch where prep and technique decide whether it comes back right
What Each Send Teaches
01
Temperature changes how the oil moves

Warm metal thins it, so it runs the seams and gets behind the bolt heads. Cold metal keeps it closer to the surface.

02
Running dry costs more than stock does

Order in August, against last season's usage rather than what's left on the shelf. A customer on the lift and an empty pail is the worst week of the season.

03
V3 in one sentence

Oil for creep, lanolin for water repellency, wax so it sets up and drips less. The lanolin brands have the wax and no creep.

04
Creep is provable with a wrench

Pull a bolt on a wax-only job and there's rust under the head. A coating that sits on top is a shell, and shells crack.

05
Frames rust from the inside out

Boxed sections, rockers, doors, tailgate, brake lines. Clear inside the cavities, black where it shows.

06
Prep decides the outcome

Packed salt holds moisture and a rinse doesn't shift it. Salt-Brine, rinse, dry, then coat. Five extra minutes.

07
Mice nest up top, not underneath

The infused product doesn't cover the engine bay. That's what the aerosol is for, and it needs topping up.

08
Coastal shops run a different calendar

Salt air doesn't freeze off, so book it year-round. And customers down there notice surface rust sooner.

09
Quiet months are for the shop itself

Free on-site training and certification, then a conversation about the rest of the line and what they could be charging.

10
The re-coat list is the easiest win

Oil undercoating is annual, so this year's customers are next September's calendar already half full.

How It Fits Together
01

Segmentation comes first

Nothing here can send until the contact list separates consumers from applicators. It's the same blocker flagged on the consumer plan, and it's the one job that unlocks both tracks.

02

Reassurance is the throughline

Every send is built so a shop finishes it more confident in what they're spraying. Technical where it helps, honest about the trade-offs (oil drips, V3 drips less), never overclaiming.

03

The rest of the year follows

These ten cover late July to December, matching the consumer calendar. A lighter Jan–Jun half completes the annual loop: winter training, spring re-coat prep, and the summer stock-up.

What We Need From You
  1. The ordering link. Every "Order Product" button currently points at the public shop. If dealers order through a portal, a rep or a phone number, tell us and we'll swap them all.
  2. Certification levels. The December send refers to "higher levels of certification" without naming them. Tell us what the levels are actually called and we'll use the real names, which makes it a far stronger ask.
  3. On-site training reach. Free on-site training is now the recurring CTA across the track, but the page reads Northeast. Confirm whether it's available nationally before these send.
  4. Two video notes. The proof video has embedding switched off in YouTube, and the testimonials video is from 2019. Neither blocks this track, but both affect the consumer one.
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