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Your private space for the CRM data strategy, competitor intelligence, and landing page work we've pulled together as we move into the next phase. Click into any section to explore.
An always-on content engine built around your seasons — 18 emails a year following the temperature from spring thaw to peak booking rush, plus 4 pillar blogs to build underneath them so every send has something genuinely useful to link to.
The other half of the list. Ten sends written for the shops and mechanics who spray it, not the owners who buy it — no rust 101, just one technical thing per email and the reassurance to stand behind the job. Runs the same calendar as the consumer track.
The live marketing action list across NHOU and RustFax — lead capture, person + state segmentation, the Webfones integration, the welcome nurture, and the year’s evergreen content. Kept in one Google Sheet so it’s always current.
Where demand lives by region, season and product — a colour-coded heatmap of which product to push when, the staggered North vs South timing, and the state tiers to target.
HubSpot data model for the reseller + installer + consumer shift — properties, lifecycle stages, segmentation, and the workflow backbone to run V3 growth and distributor onboarding off one source of truth.
Messaging + positioning analysis across the rust prevention and undercoating space — where NHOU's story lands, where competitors are loud, and the angles worth owning as the brand leans into V3 and the reseller channel.
Copy suggestions for the Salt Brine Eliminator landing page — headlines, hooks, and structure tuned for winter cleanup search intent and the shift to Shopping-ready conversion paths.
A modern, HubSpot-friendly email look — custom season banners up top, editable drag-and-drop body, educational copy with a gentle shop nudge. Three templates + a banner gallery.
A consistent NHOU email signature for the team — one clean layout and logo across every inbox. Pick your name, copy the HTML, and paste it into HubSpot or Outlook. Ready for Gabe, Lenny, Ned, Joe and Wayne.