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Gather 'n' Grow
NH Oil Undercoating · Email Design Direction
Rugged, helpful, and built to sell — gently.
A modern look with a tougher edge: bold condensed headlines, brand-red sharp-edged buttons that match the website, varied photo-led banners, and product / vehicle photos worked into the body. Each season is a different layout, with drop-in zones for NHOU's own action shots. Each email teaches first and points to the shop once; everything below the banner stays editable.
Colour
Brand red #d92231 for CTAs only · black + white · grey for calm sections.
Banner type (image)
ANTON CONDENSED
Heavy condensed display on brushed-metal texture — rugged, automotive.
Body type
Barlow / Arial fallback
Clean, web-safe so it renders everywhere in the live email.
Photos
Drop-in zones
Marked spots for real NHOU product + vehicle shots, in the banner and the body.
Three Templates
Season · Winter (peak)
Free shipping on orders over $100
Hi {{ first name }},
Oil undercoating works by creeping into the frame and curing before road salt hits. Up north, that window is closing fast — once temps drop below the cure point, you're waiting until spring.
Vehicle / application photo
e.g. a truck on a salted winter road, or undercoating being sprayed on a frame
Creeps into the frame
Forces out moisture
Stops salt corrosion
Product
Oil UndercoatingAnnual protection, any vehicle. DIY-friendly.
NH Oil Undercoating · 169 Dover Road, Chichester, NH 03258 · 1-855-OIL-RUST
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Season · Spring
Free shipping on orders over $100
Hi {{ first name }},
A winter of road brine leaves salt packed into seams a car wash never touches. Left there, it keeps eating metal right through summer.
Salt packed in the seams
After
Rinsed clean, protected
Product
Salt-Brine EliminatorSpray on, foam, rinse off. 1:5 mix.
NH Oil Undercoating · 169 Dover Road, Chichester, NH 03258 · 1-855-OIL-RUST
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Generic · Educational
Helpful, not pushy · unsubscribe anytime
Hi {{ first name }},
Most undercoatings are "passive" — a hard shell that cracks, then traps moisture against the metal and makes rust worse. Oil undercoating stays active: it creeps into seams and keeps moving with the vehicle.
Passive
Cracked shell, rust beneath
Active oil
Creeps in, stays protected
NH Oil Undercoating · 169 Dover Road, Chichester, NH 03258 · 1-855-OIL-RUST
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The Season Banners
Winter / Fall — split layout. Text left, photo right, red diagonal seam. Reuse for "The undercoating window just opened."
Spring — curved + photo strip. Light header, red swoosh, photo band below. Lighter, optimistic.
Generic — full-bleed photo. Headline over a dark scrim. Swap the headline for any educational send.
Summer — mirrored split. Photo left, headline right, warm bronze tint.
How the photos & banners work
- Drop-in photo zones — every grey block (in the banner and the body) is a marked spot for a real NHOU photo: product shots, application footage, a truck on a salted road, before/after underbody. The headline is baked into the banner image only.
- Everything else stays editable — copy, the red button, footer. Education leads; the shop link is the gentle nudge, never the whole message.
- Same skeleton every send — swap the banner, body photos and copy, and each email feels like NHOU and takes minutes to assemble.
Prepared by Gather 'n' Grow · gatherngrow.com · HubSpot Platinum Partner — design direction for review.